Christiaan Maats

More about Christiaan

Brand & Product Designer

Speaker at the main stage

Topic: Sustainability

Here’s an idea! Don’t throw your worn shoes away, plant them and let them bloom! Ready to take a leap into the future with the first 100% biodegradable shoes? To bring innovation into the world, you need to shift the perspective. Simple, but not easy. Christiaan will come to tell you how to approach it.

BIO:

Christiaan Maats is a Dutch product designer and entrepreneur who created OAT Shoes, the world’s first 100% biodegradable shoes that bloom: after they’re worn down, plant them in the ground and they will turn into wildflowers. After 7 years of pioneering sustainable footwear, he now helps other entrepreneurs and businesses accelerate their sustainable innovation through co-creation, coaching and consulting services. He is currently a partner at open-innovation agency Noorderwind and Sustainability Director at DFNS care products.

Next speaker:
Ravi Belani