Violeta Luca has been leading the Czech and Slovak subsidiaries of Microsoft since January 2021. She joined Microsoft Czech Republic and Slovakia from Microsoft Romania where she has served as the General Manager for the past two years. As a leader, she has an extensive track record in enabling double-digit business growth, transforming business models, driving regional expansion and new market opportunities, and building strategic partnerships to enhance customer experience. She was included among TOP 100 CEOs and Forbes Top 50 most powerful businesswomen in Romania and received recognition for Business Development, Innovative Business Model, Best Digital transformation project, and Best Corporate Responsibility Campaign. Under her leadership, Microsoft Romania became employer no. 1 and she is also a member of the Board of the Digital Transformation Committee of the National Digitization Office of Romania. 

Prior to joining Microsoft, Violeta held several leadership roles in general management, sales, and marketing in leading companies such as Metro C&C, Dante international, Flanco Retail, Whirpool Romania, or AIG. She graduated from the Academy of Economic Studies.