Ex-CEO of Curaden who established and brought to Slovak market Curaprox, a Swiss brand of oral hygiene products back in 2005. She has built a well-known and recognized brand on the market with a high focus on its strategy and vision. Lucia is skilled in Coaching, Advertising, Marketing Strategy, and Sales Management and carries a strong business development experience with a passion for education, working with students, and improving society. She proved the last point when she became one of the Co-Founders of #KtoPomozeSlovensku (Who will help Slovakia), an effective mobilization campaign that brought necessary and quick aid to medical workers and vulnerable groups during the coronavirus pandemic.